Digital Etiquette Is Changing. Here Are 7 Ways To Stay Up To Date.

We've given you the tips and tricks you need to get your small business started on Twitter. Now, we'll cover what you're really here for: how do I market my company as effectively as possible on Twitter?

When using Twitter for business, consider the following points:

  • Create content your audience wants
  • Know when to post
  • Use multimedia
  • Use Twitter video
  • Consider advertising on Twitter
  • Find influencers
  • Recycle content
  • Monitor activity
  • Just get tweeting

Just remember these strategies to give your small business the best chance of success:

Create content your audience wants

Of course, if this were easy, we'd all be marketing pros already.

But to start you off, you'll want to check your content is at least one of these three things:

  • Engaging
  • Informative
  • Shareable

Just think about giving your audience a take-away – something they didn't know before.

And to help you structure your ideas, it's helpful to share content that relates to three key areas of your brand:

Exciting business updates – Are you moving location? Or do you have a shiny new promotion to share?

Your company culture – What's your business about? What's it like to work there?

Select retweets – If you spot a tweet that resonates with your brand, share it!

Plus, Twitter makes it easy to expand your audience reach using #hashtags. That's because people who are following #hashtags can find you, even if they aren’t following you. There are even tools available which can help you discover the most relevant hashtags in your industry.

Know when to post

Tweets can be impactful. But they do have a short life span. That means the key to fueling engagement with your brand is posting at the right time.

It's a good idea to tweet regularly (about once a day for most small businesses), and the times to aim for are 12pm, 5pm and 6pm – that's when most people are active on social media.

But of course, it all depends on the day of the week, your industry, and the timezone of your customers. If you're keen to get it spot on, there are tools available that will fine-tune your posting times, based on your specific target audience. You can also look at audience insights in Twitter Analytics.

And most marketing tools will let you schedule your posts – after all, we know you've far better things to do. Because you can't always be online, scheduling your tweets will be a life-saver. Again, there are tools that'll do it all for you – and better still, they can tell you when your community is most active. Just be careful to keep an eye on them, so you can jump in if anything needs changing in the interim.

Or, if you’d rather use your time in other ways, you could consider outsourcing posting content and other aspects of your Twitter management to an agency, who can dedicate resources to this activity specifically.

Use multimedia

Multimedia is a quickfire way to drive more engagement. Indeed, 68% of people prefer to learn about new products or services by watching a short video. And given Twitter’s bite-size word count for tweets, you’ll soon find that images and GIFs are your best friend.

If you do want to include videos and other media, you’ll need to know how to shorten your links. Twitter is known for its bitesize posts – these used to be 140 characters (the size of a standard text), but they're now 280. Still, if you want to pack as much into your tweets as possible, shortening links help you go that extra mile., HootSuite and Buffer will all do this for you. Twitter also has its own link shortener.

Use Twitter video

Social media video marketing exploded in 2019, to the point where Twitter now hosts two billion video views each day.

Whereas most people use YouTube as a search engine, they turn to Twitter for video discovery. This means you’ll always have a chance of being seen on Twitter, even if you're still growing your followers.

And you don't need to have any video experience to get some out there. There are free apps available like Lumen5, and other options like Wotchit, which can do the work for you. Alternatively, Twitter's live video is another effective option.

Consider advertising on Twitter

Of course, the goal is to create content that's so dazzling, everyone gives it the attention it deserves. But that's not always possible.

That’s why Twitter gives you three advertising options to suit your budget and aims: 

  • Promoted tweets – these tweets have been paid for and are labelled as promoted. You can find promoted tweets at the top of certain relevant search results on Twitter, along with user timelines and profiles, if relevant

  • Promoted accounts – these are accounts that are suggested to users as part of a followers campaign

  • Promoted trends – allow you to take over the Trends list for 24 hours 

If you’re interested in promoted tweets and promoted accounts, you can learn how to get started with Twitter Ads here. Contact your Twitter account manager if you’re interested in using promoted trends.

Twitter Ads

Twitter lets you stay in control of your budget – there’s no minimum campaign spend required, and you can set a daily budget for Twitter Ads. Read more guidance on Twitter Ads campaign and budget pricing here.

Since running advertising campaigns on Twitter is a step up from everyday tweeting and sharing, you might consider using a digital marketing agency to help you with this aspect of your Twitter strategy. An agency can assist with managing the amount of time, resources, and budget that you dedicate to your strategy.

Find influencers

In order to turbocharge your marketing efforts, it's vital that you start talking to the right people. That means reaching out to industry influencers, so you get to piggyback on their huge followings. Just remember: as many as 49% of Twitter users say they rely on influencers for product recommendations.

Here's how a little web comic called The Oatmeal got Elon Musk talking:

Twitter influencers Elon MuskSimilarly, you could consider @ing and interacting with people that you’d like to collaborate with. However, be sure to conduct research to find out who the influencers are in the sector that you operate in, such as by Googling or searching on social media. 

There is also software available specifically for finding influencers – an example is Klear. Or, you could hire an agency to help you in this process and make contact with potential collaborators, especially if you’re wanting to work with more high-profile influencers.

Recycle content

This strategy might seem counter-intuitive, but remember: tweets don't quite have the organic reach they used to. The average Twitter user has around 700 followers, so there's a good chance they missed your tweet the first time round.

So, rather than sounding like a broken record, tweeting the same big news a few times a week or month is now considered best practice to give you a better chance of being heard.

Similarly, if you’ve spotted an important tweet, or something that your followers might enjoy seeing too, then share it. Retweets (RTs) are perfect for giving members of your community a pat on the back, and benefiting from the great content already out there. You can either click the retweet symbol under the tweet (two arrows in a circle), or if you'd like to edit the post, just start your tweet with: “RT @username: …” Although it’s now more common to embed tweets and comment on them. 

Monitor activity

Being active on a social media channel like Twitter can do more for your small business than you might expect. There are a number of tools that will let you measure how you're doing, who's engaging with your business, when your audience is most active, and much more.

These insights will not only help you hone your tweeting skills, but can even inform your whole marketing strategy – and your Twitter account is a free source of all this invaluable data. We'll explain more below.

Just get tweeting

Like any new toy, Twitter will take some getting used to, and the best way to learn how to use it is to simply get started. Now you know the basics, you'll find what works for you as you go along. And for some rules to follow while tweeting, here’s our advice on Twitter etiquette and guidelines.

Joining Twitter is like joining any community – there's a set of best practices to follow in order to be successful.

Here are the three golden rules of Twitter:

  1. Don't spam – This is rule number one for social media marketing in general, and just as important for Twitter. Spamming is the quickest way to get unfollowed. You'll want to make sure you're sharing content your target audience will want to see. 

  2. Twitter isn't a megaphone – No one likes spending time with people who only talk about themselves – and it’s no different online. Think of Twitter as a telephone, not a megaphone. The best way to promote your small business is to add valuable content to conversations that draw potential customers to you, rather than scaring them off.

  3. Use Twitter handles – Twitter handles are the names people give themselves on Twitter. Whenever you're talking about someone, it's good practice to use their @username. Not only is it polite, but it encourages the people you mention to reciprocate with your posts, and help build your community.

    Source :

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